Bad movies make bad investments

Johan Hex. The scene is set during the Reconstruction years after the Civil War. Jonah Hex (Josh Brolin) is a former Confederate soldier, turned bounty hunter. President Ulysses S. Grant has commissioned Hex to track down his former commander, Quentin Turnbull, played horrifically by John Malkovich.

The Warner Bros. release of the DC Comics adaptation about an avenging Civil War veteran barely brought in $5.3 million during the weekend, one of the worst studio showings of the box office summer. The comic didn’t sell well when it came out.

In Good, it fetches $40-50. In NM it runs $900-1000. I expect it to drop in half in 5 years. No one will make another Hex Movie.


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